National Pro Bono Celebration week, October 23-29, 2011 is an initiative launched by the American Bar Association due to the increasing need for pro bono services during these harsh economic times and the unprecedented response of attorneys to meet this demand. Goals for the celebration include recruiting more pro bono volunteers and increasing legal services to poor and vulnerable people, mobilizing community support for pro bono, fostering collaborative relationships and recognizing the pro bono efforts of America's lawyers.